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CCM Basics | Sefas Innovation

CCM Basics

It’s amazing how fast a year can fly by, especially as we’ve all been tracking the changes in digital customer experience! As the kids go back to school, I thought I’d take a look at what we’ve seen and learned so far in 2018 and could spot emerging trends.It’s amazing how fast a year can …

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How to Choose the Best Customer Communication Management Software | Sefas Innovation

How to Choose the Best Customer Communication Management Software

When you’re choosing customer communication management (CCM) software — or any enterprise software, really — you want solutions that are built to solve today’s problems and needs as well as future needs, like integratability with other customer experience (CX) tools and adaptability to emerging technologies and changing customer expectations. When you’re choosing customer communication management (CCM) software — or …

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How to Make the Case for More Intelligent Customer Communications | Sefas Innovation

How to Make the Case for More Intelligent Customer Communications

Communications can make or break a customer relationship—including what you say, how you say it, and where you say it. If you’re not connecting with your customers and aligned with their preferences, you’re at risk of losing them. It behooves enterprises to place a strong emphasis on all communications—from letters, emails, marketing materials, welcome kits, …

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Understanding the Basics of Customer Communication Management | Sefas Innovation

Understanding the Basics of Customer Communication Management

To survive in a competitive market place it is necessary to effectively manage all customer communications. Reduced customer acquisition costs, increased client retention and maximized lifetime value of each customer are the end objectives of every communication strategy. Customer Communication Management (CCM) refers to a convergent set of Information Technology solutions that help businesses achieve …

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